Have you ever considered becoming a social media influencer? What exactly is a social media influencer?
Pixlee defines social media influencers as a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. Do you fit within this category?
If not, that’s okay! You may not have that large fan-base quite yet but the social media influencer realm is right at your fingertips; literally! Keep in mind becoming a social media influencer doesn’t happen overnight. Entering the field requires a ton of patience, persistence and motivation, but once you break through the beginning barriers you will be well on your way to popularity and collecting a decent income!
1. Pick a niche
Pick a topic you’re passionate about! If you’re someone like Marlene McCohen, an influencer known for her love of parrots, you can expect that she would consider parrot caretaking and pet ownership to be one of her number one passions! Also, besides finding a topic you’re passionate about, pick something unique. Like any talent, the best way to become noticed is to somehow set yourself apart from everyone else.
2. Produce valuable content
Content is key! There are two buckets that influencer content falls under: entertainment and utilitarian. Ask yourself, based on your topic and personality, if your followers would be more entertained by you or if they can learn something valuable from you.
Consider which platform you would like to dominate. Currently, YouTube and Instagram are the most popular social media platforms, and they generate the most interest from brands looking for influencers. This could change over time as the ever-changing world of social media platforms grows, but for now it’s suggested that you pick at least one major platform to flaunt your captivating content!
3. Be engaging
Would you agree that most online content is viewed by users in their free time primarily because it’s entertaining? Of course! First, if you’re producing content that appears unfinished and/or subpar to similar influencers, then you’re chances of keeping your audience engaged are slim. Secondly, most social media influencers create their success by going outside of the box. This relates back to number one. Finding a new innovative way of showcasing your work will keep your audience not only engaged but excited!
4. Be consistent
Find an angle, and if the majority response is positive, stick with it! Not everyone likes to admit it but people like consistency! The more consistent you are with your content, the better your chances are to keeping a consistent following.
5. Be a part of the conversation
You know how you often find influencers inviting other influencers to appear of their shows and vice versa? Well, there’s a reason for that. The two influencers may actually be acquainted in “real life,” but their invites don’t come without intention. Each influencer, often influencers sharing similar topics (or niches), agree to promote the other influencer in their content in some way. Ultimately, “being a part of the conversation” means getting your name and content out there. This could vary by scale depending on whether you’d like to be a micro or macro influencer, but either way, your name needs to be recognizable.
Social Media Today created a fantastic infographic that visually encapsulates the evolution of influencers!
Now that you know some key tips to become a successful social media influencer, do you feel like you’ve got what it takes? The tips are the road map. Patience, persistence and some serious self-driven motivation are what will get you to the finish line!